On the back of a corporate video filmed for Lantbrukarnas Riksförbund or the Federation of Swedish Farmers earlier in 2016, national airtime was purchased, and a 20sec TVC commissioned. The premise, to promote the resources of the land and it's untapped potential.
DP Matthew GORMLY joined Director Urban ERMLING, and the team at Brid Content to execute the concept. In addition to the 20sec TVC, a longer form 90sec corporate video would be cut, featuring the people, the technology, and the land.
With a short timeline, production took place over three days in the areas of Uppsala & Norrtälje to the north of Stockholm, around Jönköping, Värnamo, Västervik, and Matt's hometown of Mönsterås.
Originated on the Canon C300, with additional imagery on the GoPro 4 Black, and DJI Phantom 3 4K Pro. Camera and equipment supplied by Travelling Matt.