Two campaigns filmed for the Swedish Farmer’s Federation, or Lantbrukarnas Riksförbund.
The first campaign was a rarity, filmed in the deep dark winter - an unusual time for rural campaigns. On the back of its success, a national TVC campaign was launched in the summer.
The premise, to promote the resources of the land and its untapped potential.
DP Matthew Gormly joined Director Urban Ermling, and the team at Brid Agency to execute the concept. In addition to the 20sec TVC, a longer form 90sec corporate video would be cut, featuring the people, the technology, and the land.
The winter campaign saw the crew traverse 7,000km over several weeks. The summer campaign was shot in three days. Features ;land & drone photography.