TV Production . Nordic Fixer . Crew
The LRF is big in Sweden. Agriculture lies at thhe heart of the organisation, including forestry - and all who work within.
LRF stands for Lantbrukarnas Riksförbund, or the Federation of Swedish Farmers,
Matthew Gormly has filmed two campaigns for them, content & commercial.
Filmed with a three-person director/camera,sound crew, they drove all across Sweden during winter for what was a unique film approach. Agricultural films are usually shot in summer when farms are thriving. This one was shot in darkest snowiest December, in -15C.
The success of that first content campaign resulted in a commercial & content campaign being commissioned only months later. Captured on Canon C300 in 2016/17, w/ gimbals, action cameras, and drones.
Produced by Colm O’Callaghan, directed by Petter Edelswärd & Urban Ermling, DP Matthew Gormly, and sound recordists Anton Enbom & Johan Petterson.