TV Production . Nordic Fixer . Crew
Hot on the heels of the 2018 Gold at the Pearl Awards, Preem launched into the 2019 campaign as lead sponsor of Sweden’s iconic Vasaloppet ski race. Again, Gunde SVAN, Swedish living legend & crowd favourite, former world champion & Olympic gold medal winning skier, led the campaign.
The four-part series was shot over three days, with episodes 1-3 filmed on consecutive days, episode 4 at Vasaloppet. The production faced temperatures of -15C in the beautiful Dalarna countryside.
Producer: Lars-Petter STEEN
Photo credit: Banfa Titi Jawla & Matthew Gormly
Note: In December 2018, Preem’s Vasaloppet 2018 campaign “Gunde Coachar” (Gunde Coaches) was awarded the Gold for “Best Use of Social Media” at the Content Council’s Pearl Awards in NYC.