We closed out 2018 with a win at the Pearl Awards for “Best Use of Social Media”. Spoon Stockholm’s “Team Preem” scooped the prize following a successful campaign built around the world-famous Vasaloppet ski race.
Check out the case-film to learn more about the social media strategy and results!
Vasaloppet is a great Swedish icon, and a challenge deeply ingrained in the nation's psyche. On the bucket-list for many, it is a measure within society, and feat to be conquered. Essentially, Vasaloppet is a 90km piste ski-race, held annually in Sweden's heartland of Dalarna county. Despite a field of 15,000 competitors, entry still needs to be decided via a lottery process, such is it's popularity.
Last year, mates Daniel & Andreas won a competition held by Santander Consumer Bank Sverige, for a shot at Vasaloppet. To back up the bank's Swedish tagline of "snäppet bättre uppbackning" (a bit better backing), the prize also included expert training by former world-champion Johan Olsson.
Check out the BTS video for the Porsche Panemera shoot in Singapore.
Produced in November 2016, DP Matthew GORMLY joined lead DP Roger LAXON, Director Adam KALETA, and Producer Jeremy HART for a quick jaunt down to Asia.
The first film featured recording artist Eric Saade paired with pro-gamer zAAz, with the production returning a few days later to film popular singer Ace Wilder with the legendary AdmiralBulldog.
A pleasant surprise aboard a SAS flight last week, with Matt's mug peering from the pages of SAS' inflight magazine, Scandinavian Traveler. The feature article showcases a recent shoot, marking SAS' 70th anniversary.
In the dead of night, in the SAS Arlanda service hangar, 35kg of confetti was blasted over a SAS Boeing 737 emblazoned in a commemorative livery.
The new year broke with a nine-day tour of Sweden, shooting a testimonial film for Sweden’s Lantbrukarnas Riksförbund (LRF) or Federation of Swedish Farmers.
The Bentley GT Continental Speed seeks maximum velocity on an unrestricted speed highway in Outback Australia. Travelling Matt was there to capture the action.